Fonts are traditionally named for the major newspapers that used them
(e.g. New York Times, Geneva Helvetica, San Francisco Courier).
Font selection depends on human psychology, the display medium, and
- Serif fonts, with curved ends are read
faster and easier than sans-serif fonts .
- Fixed fonts in which all glyphs have the same are read slower and harder than
proportional fonts with variable width.
Look at your next bill.
- Disclosures are probably fixed sans-serif fine print.
- Inducements are probably proportional serif.